Retail, education, health and beauty, home services. Different industries, same question underneath: what does one customer actually cost, and how do we make that number smaller. Every case below is an account we ran ourselves.
Ad spend managed in the last 12 months
Industries, from jewellery to private education
Median cost per acquisition after 90 days
Average client rating on Google
booked jobs · 90 days
The ads were running on «garage door» — a term shared by DIY shoppers, parts buyers and people whose door will not close at 7am. We split emergency intent from installation intent, rebuilt the quote page around the phone number, and stopped paying for the rest.
per booked consultation
Short vertical video showing the actual room and the actual staff. No before-and-afters, no price cuts — the offer stayed the same and the calendar filled anyway.
tour requests in one enrolment season
Enrolment has a season and a deadline. We built the whole thing backwards from the open house date, then nurtured everyone who did not book the first time.
cost per lead
Two audiences hiding in one account: people who want a cheap phone and people whose screen just cracked. Separating them cut the cost of the second group almost in half.
return on ad spend
Nobody buys an engagement ring from the first ad. We stopped measuring the first click and built a retargeting sequence that matched how long the decision actually takes.
The industry changes, the arithmetic does not. I run every account in this list personally — no junior manager learning on your budget, no dashboard you cannot read. If a channel stops earning, you hear it from me before you notice it on the invoice.
30 minutes.Three concrete fixes.
Whether we work together or not.
