Home & Automation · Toronto & GTA

Notes from inside the accounts.

What we’re actually seeing across client accounts — which costs went up, which creative worked, what automation saved. No listicles.

Google Ads
ivanstrelchenko

Meta vs Google

The honest comparison nobody sells you, because the answer depends on something neither platform controls: whether the homeowner already knows they have a problem. Demand capture and demand creation are different jobs, and running the wrong one first is the most expensive mistake in home services advertising.

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Marketing automation
ivanstrelchenko

Why your leads go cold

Most home service companies lose the job before they ever quote it. The gap between a form submission and the first callback decides more than the price does.

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