Google is the highest-intent channel there is — someone typing your service plus “near me” has already decided to spend. Done wrong, it’s also the fastest way to burn a budget.
You’re invisible on the searches your buyers actually make.
An agency ran your account and you never understood the reports.
You’re paying for clicks from outside your service area.
Competitors bid on your brand name and you’re paying to defend it.
You can’t say which keyword produced which sale.
Keyword research built on buyer intent, not search volume
Search and Performance Max structured by service line and location.
Negative keyword lists that stop you paying for job seekers, students and DIY researchers.
Call and form tracking, so every enquiry traces back to a keyword.
Landing pages matched to each ad group — not one generic homepage.
Offline conversion import, so Google optimises toward customers rather than form fills.
Full account and competitor review, plus a keyword gap map.
Campaigns, ad copy, negatives, conversion tracking, landing pages.
Live within a week, calls tracked from the first click
Weekly bid, keyword and copy refinement against revenue, not clicks.
retail−41% Cost per lead · Toronto Two audiences hiding in one account. Separating repair intent from purchase intent cut the cost of the valuable one almost in half.
Their reps optimise for spend, not your profit. Broad match plus auto-applied recommendations is the most common way businesses lose money on Google.
It works once it has clean conversion data and asset groups split by product or service line. Switched on over a messy account, it spends everywhere and reports beautifully.
Usually within days of launch, because the intent is already there. Cost per lead stabilises over 60 to 90 days.
For eligible categories in the GTA, yes — it sits above regular search and is pay-per-lead. We set it up alongside search where it applies.
30 minutes.Three concrete fixes.
Whether we work together or not.
